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Midas Labs × ClubSpeed

Technical Audit,
Discovery &
Replatforming Strategy

February 2026 v1.0
Who We Are

A product studio that acts as your technical co-founder

The Problem

Two aging platforms,
one urgent need to unify

ClubSpeed

Legacy .NET / C#

Built circa 2007. SQL Server. Complex bi-directional on-premise ↔ AWS sync. Operational overhead grows with every feature.

Resova

Angular + Laravel

MySQL with 1,500+ per-tenant databases on a shared schema. Severe architectural fragmentation blocks platform-wide rollouts.

Market Context

The window is closing

$34.4B FEC Market 2025
$93.5B Projected 2035
10.5% CAGR
$50M ROLLER's 2025 Raise

Every quarter on fragmented legacy architecture is a quarter where competitors widen the technology gap and erode market share.

Competitive Landscape

Competitors are investing aggressively

ROLLER

Top Threat

3,000+ venues, 30+ countries. $50M raise (Insight Partners + J.P. Morgan). Launched AI-powered ROLLER iQ.

CenterEdge

Medium

20+ years in FEC. Strong North American base. All-inclusive pricing. 24/7 US support.

Parafait

Medium

RFID-integrated hardware. Strong in arcade/game segment. Modern, purpose-built stack.

Connect&GO

Medium

RFID cashless payments, access control, loyalty. Growing in waterparks and large attractions.

Strategic Imperatives

What the new platform must deliver

Cloud-Native

Table stakes. Every competitor is cloud-native. The on-prem sync model is a competitive liability.

API-First

Open API with developer portal. Third-party integrations drive ecosystem lock-in and retention.

AI-Ready

Dynamic pricing, demand forecasting, automated marketing — architected from day one, not bolted on.

Multi-Venue HQ

Centralized reporting, config, and pricing for multi-location chains. Key buying criterion.

Hardware Moat

Deep timing device and racing hardware integration — a genuine competitive advantage to preserve.

Speed = Survival

Every month of delay extends the window for ROLLER's $50M war chest to capture market share.

The Objective

One unified platform.
Zero downtime.

Merge ClubSpeed and Resova into a single, scalable system with automated migration that runs transparently in the background — completely seamless for every existing customer.

Our Approach

AI-augmented engineering,
human judgment

Week 1–2

System evaluation &
data deep-dive

1

Environment Audit

AWS access, repos, CI/CD, data models, integrations, hardware interfaces, API surfaces, infra topology.

2

Data Normalization

Schema-level tenant analysis, unified data model design, "single-click" migration strategy with rollback procedures.

Week 2–3

Prototype review &
target architecture

3

Prototype Assessment

Full audit of CPO's build — code quality, test coverage, security, scalability. Clear keep / rework / rebuild verdict.

4

Architecture Definition

API-first backend, multi-tenant DB, cloud-native AWS deployment, ADRs, security model, and cross-cutting concerns.

Week 2–3

Feature parity, quality &
execution roadmap

5

Feature Parity Matrix

Every capability cataloged: carry forward, redesign, consolidate, or deprecate.

6

Testing & Observability

Performance benchmarks, monitoring architecture, canary deployment strategy.

7

Change Management

Customer communications, migration cohorts, support escalation framework.

8

Risk & Roadmap

Ranked risks, phased milestones, cost-of-delay analysis, parallel-run strategy.

Deliverables

Nine comprehensive outputs

01

Technical Audit Report

02

Prototype Assessment

03

Unified Data Model & Migration Plan

04

Feature Parity Matrix

05

Target Architecture Spec

06

Testing & Quality Strategy

07

Change Management Plan

08

Risk Register & Roadmap

09

Build Phase SOW

Timeline

Three weeks, end to end

Week 1

System Evaluation & Data Deep-Dive

Environment access, codebase review, data model audit, integration mapping, AI-accelerated schema profiling

Week 2

Prototype Review & Migration Design

CPO build assessment, unified data model, migration strategy, feature parity matrix

Week 3

Architecture, Quality & Roadmap

Target architecture, testing strategy, customer comms plan, risk assessment, Build SOW

Investment

Team & budget

Team

  • Senior Engineering Manager / Technical PM — project lead
  • Lead Forward Deployed Engineer / Architect — deep-dive analysis
  • Senior Cloud/DevOps Engineer — infrastructure audit (part-time)
$34,500 CAD — Fixed Cost
33% Kickoff & access provisioning
33% Mid-engagement checkpoint (Week 2)
34% Final delivery & acceptance

Let's build the
future of ClubSpeed

Speed is not optional — it is the primary competitive differentiator. Let's start the audit and put ClubSpeed back on the offensive.

midaslabs.ca